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We are bombarded with marketing for the latest and the greatest every single day of our lives, from the coffee we gulp to the cars we drive to tools we use to run our business.
As technology propels forward, new CRE tools pop up more often than Nicki Minaj gets her Botox fix. I get new offers in my email, through social media and believe it or not snail mail…(yes, it still exists).
There is also a copious menagerie of CRE websites to add your listings to for “THE BEST EXPOSURE”…this is not Britney on TMZ folks. This is commercial real estate. So first tell me who my listings are getting to and why you are the “best”. What difference does it make if my listing is on 16 different CRE listing sites and they are: 1) serving market areas OUTSIDE of my market area, or 2) unknown to most of the population.
I find that some are trying to impress their clientele with the laundry list of marketing avenues that their listing will receive exposure on. I’m all for the marketing proposal and putting a nice package together, but let’s get serious here for a minute. What is the ONE THING that will impress your client more than anything?? RESULTS. PERIOD…that is all.
So, I digress from my rant, “Duke Long Style” and I move on to say this. If you have swallowed the hype like mother’s milk and are counting on the internet to do all of the work for you, you should stop reading this post right now.
(Insert Cheesy Game Show Music)….You’re still here? Great! Commercial Real Estate is moving with the technology (gradually) but do not rely on the geeks behind the curtain to do all the work. You still have to connect, network, face-to-face meet, hit the pavement with those loafers or stilettos and for the love of all that is good and right – FOLLOW UP.
I am a Social Media hound at times. I admit it and my #CRE buds will testify. They will also testify that I take breaks from the #SMM to work on LOI revisions, lease transactions, renewals, target marketing and prospecting. It’s a balancing act to which I thoroughly enjoy playing my part.
For those of you who need closure, the bottom line is:
1. Do not rely on Social Media for marketing of properties – that’s not what it is for
2. Do not rely on CRE listing websites to sell your properties for you – that is why they call you a “REALTOR” – You do the selling, remember?
3. Your clients deserve better – It’s not enough to blast their property all over the stratosphere and never give them an update, make cold calls, etc.
4. Impress Me…how? Give me RESULTS.PERIOD.THAT IS ALL.