It doesn’t matter if you are a brick and mortar retailer, an eCommerce business or both, everyone has a need to market their services to new and existing customers. Even if you have a limited marketing budget you need to diversify your message and spend, because some customers are worth more to your business than others and some customers are more willing and able to spend money today, the key is understanding your customer. Catalyst Analytics is here to help.

1. Not All…

Evaluate ANY Address...ANY Location

Watch the video below to learn about Catalyst Analytics and the 3L Score!

Put the 3L Score to work for you today - Find out More on our website Click…

Reduce Your Risk, Eliminate Bad Locations

Now that we have explained to you “Moneyball” and have shown you a demonstration of the 3L Score it’s time to put our service to use in a real life situation.

Scott and Gina Smith are the owners of a Ink Wrap from Lake Havasu, AZ. They are the makers of auto, boat, RV, off-road vehicle wrap graphics using premium vinyl wrap material. They create premium, high resolution consumer wraps for car and truck…

“Moneyball” and Real Estate – Part 1

Moneyball: The Art of Winning an Unfair Game is a book by Michael Lewis, published in 2003, about the Oakland Athletics baseball team and its general manager Billy Beane. Its focus is the team’s modernized, analytical, sabermetric approach to assembling a competitive baseball team, despite Oakland’s disadvantaged revenue situation. A…

Global Economy and Household Debt

The first survey of Chinese consumer finances funded by Citi Bank China Company Limited was recently released. The data respondents represented urban Chinese having greater wealth and income than their world counter parts. Compared to the United States, 73% of the Chinese were married verses 59% in the U.S. comparable group. 55% of Chinese completed school with a high school education or less, versus 46% of their U.S. counter parts. Average annual…

As businesses assess the impact of the “great recession” and position themselves for future growth, having a grasp of the changes to their local market(s) will help them achieve their goals. We have developed a new market research program designed to evaluate the changes to the demographics, housing market and economic stability of any retail location in the United States.



We capture thousands of points of economic data (employment, household growth, housing trends, income,…

7 Useful Tips for Reading a Demographic Report

What are demographics?

According to Wikipedia: “Demographics are the statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the…

Traditional demographic reports and even complex modeling systems DO NOT incorporate the performance of the local housing market into their services. Have you or your clients ever had a location that by all accounts appeared to be optimal but in reality it had to be closed down due to lack of performance?

Have you recently had a location underperform…

Here is a blurb from the article “S&P U.S. Debt Downgrade: Implications For Commercial Real Estate” by Chris Macke of Forbes.

“The larger impact for commercial real estate could be on the demand side, at least in the near term.  Companies and consumers are already hesitant to spend.  Downgraded U.S. debt will likely only increase that hesitancy given the increased uncertainty it creates. There could be a negative impact on consumer and business confidence and thus…

Everyday retailers, brokers and owners send and receive dozens of flyers regarding properties that are available for lease or for sale. In addition to a flyer exchange, there are literally thousands of searches being conducted on the various web based listing services available to the marketplace (Loopnet, CoStar, Xceligent, etc…). If you are not specific to the geographic location, price, amenities, type of center and co-tenants, you can easily become overwhelmed with the results,…

Small Business and Corporate Department Tactics to Maximize Opportunity!

3.DIG IN: Make your major strategic decisions. Batten down the hatches: The past 8 quarters have been the “eye of the storm.” You probably went through the prior exercises…

Small Business and Corporate Department Tactics to Maximize Opportunity!

2.REPOSITION or EXIT: and maximize your retirement or sell your business. If you are looking at retiring in the next few years anyway, retire now. Don’t force your “personal demographics” on the overpowering upcoming changes. Face the reality that the business…

WHAT TO DO? DON’T PANIC – Small Business and Corporate Department Strategies to Survive the Continuing Economic Slowdown.

Part 1. Refocus – 7 Strategies

Part 2. Reposition or Exit – 4…

In the spring of 2009, a housing analyst that now works for Catalyst Analytics confronted one of the premier economists of one of the largest financial institutions in the U.S. about a statement made in a private advisory letter of the institution. (You would recognize the individual from TV, as well as the institution… they both will remain nameless.) The statement made, (and to the individual’s credit recognized as a potential problem) was essentially housing…