30 years of going through up markets, down markets, and everything in between teaches one many lessons.  Join me for a rapid fire review of the 10 best tips, tricks, and hacks that I've learned from leading pricing, marketing, and sales teams. You'll take away ideas you can immediately put to use whether you're a leasing associate all the way up to a COO (and everything in between). Examples include:-- The most effective email you'll ever send a prospect-- The most successful way to limit the…See More

Short staffed? Join the club. In today's tight job market, finding quality team members for your leasing office or maintenance team is nearly an impossible task. Once you finally land that new-hire, don't blow it by botching their first day! Consider these less-than-ideal first impressions many team members face on the first day:-- No one is expecting the new associate. Surprise!-- The whole day is spent on filling out forms from HR.-- The boss is too busy to meet, so dispatches someone who…See More

A waterline break has occurred on the 3rd floor; water is coming out profusely onto the lower levels and getting into electrical sub-panels, while at the same time another unit has complained of their carbon monoxide detector going off along with a strong smell of gas. Which of these two emergencies is a higher priority that poses a greater risk to life and property? If you answered, "strong smell of gas", you are correct!These are both maintenance emergencies we hope to never have to go…See More

Successful people think differently than non-successful people. Successful people act differently than non-successful people. Successful people do things that few people will do, which results in their living lives that few people will. The bad news is success isn't easy. The good news is it is worth it, and you can achieve meaningful success in your life if you're willing to do what it takes to succeed. In this Webinar you'll discover the ten powerful principles of highly successful people and…See More

Have you taken an Uber instead of a cab? Or stayed in an Airbnb instead of a hotel? One of the reasons disruptive companies such as Uber and Airbnb are succeeding in reinventing their industries is because they have stopped thinking conventionally. They've looked at customer experiences from the customer's point of view and have created fans because of it. When is the last time you tried to reinvent the customer experience in your organization?This class takes a hard look at the experience of…See More

HOLD ON TIGHT!  We are bringing together a compilation of the TOP 30 ideas that will spark a frenzy of excitement and energy into your marketing playbook!In this webinar, we will cover ideas across the marketing landscape: Marketing Innovation; Social Media Game-Changers; Hilarious Promo; Magical Memories; Insanely Clever Team Concepts; and Legendary Amenity Spaces.This webinar will move fast, spending about 90 seconds on each idea.  But don't fear, everyone will receive the deck later to share…See More

Our greatest amenity is our humanity, but being a great human being is not about a single act of kindness. Great human beings have daily habits that inspire relationships and make the world around them a better place. When we take those habits into our work life, we find reduced conflicts, and improvements in resident retention, relations, renewals, and online reputation. Toni will show how developing our humanity helps us to balance authority with compassion, demonstrate integrity, and act…See More

Today's multi-generational workforce requires leaders to be clear, concise and walking the talk when it comes to productivity, teamwork, and putting the resident first. This webinar will provide you tools, tips, and processes to create a synergistic team, lay out clear expectations and goals and proactive problem solving. Key take-aways will be:~~> Learning a process for coaching and feedback~~> Setting clear expectations for your team or organization~~> Leading multi-generations …See More

Hack into sales psychology and sell better! The sales process is not about you, it is about learning all that you can about your perspective client. It means getting and feeling connected to the product you are selling and believing in how it can help a person in their life. Sometimes it even means referring prospects to another product/community because it is truly the right decision for them, and you want to be seen as a trusted and informed sales person, with the big picture in mind. …See More

All too often, disgruntled customer sentiment gets magnified online, so it is crucial to properly manage your online reputation!  In 30 Days To A Better Online Rep, I will lay out a plan with steps to improve your online reputation across multiple review platforms. I will include practical advice for site staff and regional marketers alike including examples and actionable tips, tools to use, contests that work, and why a perfect 5-star rating is not the end goal. I'll cover how to improve a…See More

John Maxwell said it best, "Everything rises and falls with leadership!" If you look at a high-performance team you'll probably find a high-performance leader; if you see a low-performing team, the odds are that there is a low-performing leader. Want more proof that leadership is crucial? Gallup says that 70% of employees are disengaged at work; and that more than 70% of people who leave their jobs do so because of their boss NOT because of the job itself! OUCH!!Need more proof? Did you know…See More

From policies to procedures to practice, why does everything have to be so hard? Attend this session to improve customer and coworker interaction, reduce frustration, and enjoy a laugh or two. Packed with tips and tools, you'll leave with strategies to make life smoother for your team, your client, your customer, and ultimately yourself, while achieving the business' goals. Create a Culture of Customer Service that's Easy-Breezy and Achieves Your Goals!  …See More

Maintenance Decoded is how to use property statistics that are available to virtually any property or company that uses property management software to maximize their service team's performance. Workflow, work schedules, make ready schedules, preventative maintenance, proper staffing, inventory, vendor usage are just some of the things you will become more effective at once you understand how to use your property's digital blueprint. There are statistics that can show you insight to service…See More

Before a Property Manager or Service Director became "the boss", he or she most likely began their career path in an entry level role such as Leasing Consultant or Service Technician. A lot of hard work and stellar performance led to added responsibility and promotions. Shifting from a role without leadership responsibilities to one that has them, though, can be challenging. Managing a team requires significantly different skills and habits than does being a member of the team. Research data…See More

After a record run on rent growth, it's clear that the days of 5+ percent year over year growth are behind us. Whether we're headed for a rent recession or just a period of lower rent growth is anybody's guess. Either way, multi-family operators need to adjust their strategies to deal with tougher market conditions and the lack of a highly rising tide to lift everyone's boats. This webinar will cover 7 strategies that cover the range of community-level best practices guaranteed to improve…See More

With all we do for our customers today and they STILL aren’t happy? REALLY?! Sound familiar? Creating value for these higher rental amount increases is definitely a perceptional concept. What we “think they want” VS “what they REALLY want” can be diametrically opposing viewpoints. Putting together resident retention plans that don’t pan out, or fail to impress your residents can literally be a waste of time, effort, and money. The customer’s perception is YOUR reality. Rick Tate, Author of…See More