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Rod has been a part of CREPIG for quite some time and it was a pleasure to finally get him to interview with me about his book Brokers Who Dominate - The 8 Traits of Top Producers.
Rod owns the Massimo Group which consults some of the largest brokerage firms and boutique brokerage firms to help get to the next level and way beyond.
I appreciate Rod spending some time with us and I believe the information Rod puts out in the book and here on this interview can help you get the process started in your own firm. - JW
Rod N. Santomassimo is the founder and president of the firm. Rod possesses over 20 years of commercial real estate industry experience, a solid financial background and a proven growth track record that has repeatedly led to increased individual and company revenue.
The Massimo Group is proud to include Cushman Wakefield, Marcus & Milichap, Grubb & Ellis, Sperry Van Ness, Studley, Colliers, Carter USA, CORFAC, NAI and scores of regional and local firms and/or their individual brokers among its clients.
Rod Santomassimo has been a featured speaker at a variety of local offices, regional conferences and CCIM’s National Conference, as well as the National Conferences for NAI Global, SVN, Grubb & Ellis and the National Association of Realtors. In addition Rod Santomassimo has been approved and selected as a featured speaker by the National Association of Realtors Commercial Alliance and its Signature Series.
Prior to creating the Massimo Group, Rod served a variety of roles in the commercial real estate industry including broker, owner, manager and executive level management for local, regional and national brokerage organizations. His most recent position was Executive Vice President of Sperry Van Ness where he was responsible the general oversight of the organization’s franchise operations and the productivity of its 800 advisors.
Rod earned a Masters of Business Administration from Fuqua School of Business, Duke University, in Durham, North Carolina. He also earned a Bachelor of Arts in Commerce from Washington and Lee University in Lexington, Virginia. He is a featured guest lecturer at the Fuqua School of Business, as well as the Kennan-Flagler Business School, at the University of North Carolina at Chapel Hill.
Rod is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year Award based on his work with both graduate students and alumni in Building a Personal Brand and Creative Approaches to Secure Greater Client/Prospect Opportunities.
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8 Traits of top producers
In Brokers Who Dominate you will learn the strategies and tactics, marketing approaches, prospecting platforms, and support structures of some of the most successful commercial real estate brokers in North America.
Brokers Who Dominate uncovers the stories behind these brokers who are leaders in their respective markets and presents scores of specific lessons about how you can significantly enhance your opportunity for personal brokerage success. Regardless of how long you have practiced commercial brokerage, there are lessons to be learned from all those profiled. Dominant brokers can be found at all levels of experience, and in Brokers Who Dominate you’ll find them in three groups.
All featured brokers reveal how they attained and maintain their dominant market position.
Brokers Who Dominate will help you achieve exceptional business growth and performance,
no matter what your current level of successor experience.
Held at the prestigious R. David Thomas Center at Duke University’s Fuqua School of Business, CRE-BOSS 2012 has been designed to avoid the traditional and linear conference agendas. Instead this exclusive event uses a 360-degree approach to Brokerage Success because you understand that everything, complex or simple affects your Success.
Regardless of your geographic location, size of your firm or your asset focus, you will leave CRE-BOSS 2012 with an abundance of fresh, usable and proven ideas and strategies that you can immediately apply to your brokerage, your teams’ and yourself.
CRE-BOSS 2012 is an exclusive and intensive two-day conference that features the most engaging, dynamic topics for CRE Brokerage Success.
Learn how you can enhance your operations and increase your revenue and profits as well as your market share.
The curriculum encompasses four designed sessions which hit the four major challenges of every brokerage owner:
This must-attend event will be limited to only 50 commercial real estate owners and managers across North America.
Leaders & Presenters
The presenters have been selected, not from among the ranks of the more popular CRE professionals, but from among the most successful experts in their respective fields. These cross-industry leaders have been chosen both for their proven ability to teach and inspire as well as for their ability to generate fresh, actionable ideas that you will be able to implement and share with your team.
Rod N. Santomassimo is the founder and president of the Massimo Group, North America’s leading commercial real estate consulting and coaching organization. His book Brokers Who Dominate – 8 traits of top producers is best-selling book in commercial real estate brokerage, as ranked by Amazon.com.
Click here to learn more about Rod
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