commercial real estate, retail, lodging, restaurant, site submittal, brand, franchise

NewDirt Streamline the Site Submittal Process for Retail Brokers

NewDirt Streamlined Commercial Real Estate Site Submittal Service

For Retail, Restaurant, Lodging and Hospitality sector of the industry with David Cattell and JC Connell at the 2011 National Association of Realtors (NAR) Conference in Anaheim, CA.

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At the National Association of Realtors, Commercial Division, I took a moment to interview David Cattell and JC Connell of NewDirt™.

NewDirt is an exciting new way of streamlining the site submittal process for the broker looking for retailers and brands for their properties based on correlation of site attributes and criteria.

This helps the broker streamline the process and find the right brand or franchisor for their property and is great for the retailer or franchisor for screening the plethora of site submittals sent to them. 
- JW


New Dirt

Streamlining the Site Submittal Process

New Dirt is a 21st century solution to the avalanche of emails, phone calls and printed proposals that overwhelm today’s busy real estate and development executives. Created by commercial real estate and development veterans,

New Dirt is designed to address the pain points on both sides of the site submittal and selection process. For companies that buy, lease, sell or market commercial real estate, New Dirt saves time and money by providing a more structured, productive way to reach deals.

We are making a difference, which is the purpose of New Dirt. Our mission is to provide outstanding service combined with a productive site submittal system that benefits all members of our industry.


NewDirt™ Office
2830 South Mellonville Avenue
Sanford, Fl 32773
Phone: (321)-639-3478
Fax: (888)-502-9526



David L. Cattell, MCR, CCIM, is co-founder, CEO and President of New Dirt, a digital targeted site submittal application for real estate professionals.

Cattell's 30 years of corporate real estate development and asset management expertise directed 1,400 commercial facility openings for companies including Ruth's Hospitality Group, Inc., (Ruth's Chris Steak House, Mitchell's Fish Market restaurants); Metromedia Restaurant Group (Bennigan's, Steak and Ale, Ponderosa, Bonanza); Kentucky Fried Chicken-USA (Kentucky Fried Chicken, Zantigo's); The Kroger Company and the National Tea Company (Standard Supermarkets).

Cattell is a licensed broker in Florida and Indiana, a member of the International Council of Shopping Centers, a licensed commercial pilot, and serves on the Orlando-Sanford International Airport Board of Directors.

Cattell received an MBA in Management and a B.S. in Real Estate Administration from Indiana University Kelley School of Business.



JC Connell

NewDirt Associate

A finance and accounting graduate from the University of Central Florida with broad experience and passion for all aspects of entrepreneurship, commercial real estate, and finance.

JC is working with NewDirt and wearing many hats as a tech savvy real estate professional with a background in sales management and development along with property, finance and site selection analysis.




National Association of Realtors Commercial Division

NAR Commercial, the commercial real estate division of the National Association of REALTORS®, supports commercial advocacy efforts and provides services specifically for commercial members, including education, publications, and commercial market research. NAR Commerical also manages, NAR's commercial real estate website, where NAR members can post properties for sale/lease, read industry news, and network.

Take Advantage of the benefits, programs and services from NAR Commercial
The National REALTOR® Database System (NRDS) stores valuable information that helps us best deliver news, programs, and services directly to you. Update your NRDS record and get connected to commercial real estate benefits that are part of your NAR membership.

1. Register on the home page and login to "My Account."
2. In "My Account," under "Update Other NAR Accounts," click on "Change your information in the National REALTOR® Database System (NRDS)."
3. Scroll down to "Field of Business" and choose a commercial real estate activity in one or more of the four Field of Business spaces provided.
4. Click on "Save Changes."

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Connect with NAR Commercial

Call us at 1-800-874-6500
E-mail us at
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Join the REALTOR® Commercial group on LinkedIn


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