Network,Find Opportunities,Find Funding, Promote Events and Services
If you're still dumping information on your customer about rental rates, square footages, and other information they can't process quickly, you're doing it wrong. Your customers will retain more information and make a connection with you through storytelling as a leasing technique. Stories appeal to both logic and emotions - exactly what you want to do when making a sale to a prospective renter! They will be able to visualize themselves living in your apartments, as well as encourage them to lease. The 'call to action' is an essential part of the story. Join me in this fast paced session that provides you with the essential skills you need to build your collection of 'pocket stories' that will improve your sales techniques as well as your closing success.
Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors, Marketing Directors
About Lisa Trosien:
A frequent multifamily speaker for the National Multihousing Council and other associations, Lisa is a dedicated professional contributing to different leasing programs all around the United States. Lisa is a busy woman as a multifamily speaker for various industry associations and a contributor to different magazines, as well as one of the founders of The Apartment All Stars. A celebrated professional and a multifamily speaker in the leasing and apartment industry, she is usually consulted as an industry expert by major publications in the United States, such as the Wall Street Journal, Newsweek, and the Chicago Tribune.