CREPIG Advertising Rates and Analytics

Advertising Rates

CREPIG sets rates by the Internet standard practice of Cost per Mille (CPM). Mille is Latin for 1000. The average  CPM for pageviews alone is 1.5. This means that if you have 10,000 pageviews a month you would divide 10,000 by 1000 giving you 10 and multiplying the 10 times 1.5 to give a monthly charge of $15 dollars.

CPM average is based on a 125x125 banner size and the price increases as the size increases so a 300x250 banner size is similar to having 4 125x125 banners and would cost 4x15 or $60 per month.

Other issues to take into account are ad placement so the price would increase if placed on the front page and more if blended in content and decrease if placed off the front page so you would have to scroll to it or it is in the footer.

CREPIG has a few combinations of placement that have varying degrees of exposure.

Advertising will be sold be the quarter and reassessed at that time.

Contracts for longer periods can be negotiated.

Alexa Data

CREOPoint – Rating 1,355,242

Percent of global Internet users who visit creopoint.com:

CREPIG – Rating 514,338

Percent of global Internet users who visit crepig.ning.com:

The above rank is international.  In the United States CREOPoint ranks at 449,531 and CREPIG ranks at 180,677

Leadtackle – Rating 1,372,405

Percent of global Internet users who visit leadtackle.com:

Google Analytics

Google analytics show my current growth rate at 4.56% which is good in Internet terms for a niche product.

Since October 15^th of 2008 CREPIG has had

·        34,059 Visits

·        252,957 Pageviews

·        11,927 Absolute Unique Visitors

·        7.43 Pages/Visit

·        31.55% Bounce Rate

·        00:06:58 Avg. Time on Site

·        34.94% % New Visits

CREPIG’s 30 Day numbers

·        4,447 Visits

·        31,088 PageViews

·        6.99 Pages/Visit

·        1,724 Absolute Unique Visitors

·        31.66% Bounce Rate

·        00:06:39 Avg. Time on Site

·        31.89% % New Visits

Comparison of ALL Sites of similar size (per Google)

Visits Benchmark is 13% over average

PageView Benchmarks are 130% over average

Pages per Visit Benchmark is 104% over average

Bounce Rate Benchmark -33% under average (negative numbers are good here and should be below 47%)

Time onsite Benchmark 174% over average

New Visits Benchmark are -49% below average (This is usually a bad number for a regular site, but a membership site has many recurring visits so take into account pageviews and onsite time)

The New Visits benchmark can be seen as a visitor loyalty figure giving the site more of an advantage marketing wise as trusted members are better than non trusted viewers.  Another words out of 4,447 visits 3029 were returnees and 1,418 were new to the site.

To further confuse the issue.

WebTrafficAgents

Bigger is better

CREPIG Valuation based on today’s analytics 1300+

CREOPoint Valuation based on today’s analytics 71+

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