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Can the buyer personas help real estate agents to identify the right customer? YES: the buyer personas help the agents to identify the goals and needs of generalized groups of people. The BP is a detailed description of a target. This includes background, goals, hobbies, demographic information, and others details.
This is very important if you are an agent or broker because you can discover and understand:
What do you think about?
Thaks to easyhomeitaly for the informations.