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For decades, multi-family housing focused on getting new renters, often neglecting retention of existing residents. Here is a rude awakening:
It costs 5 times more to get a new renter than it does to keep the one you’ve got. With so many new properties creating stiff competition, and rent increases that residents deem excessive, it is critical to rethink the process of renewing a resident while asking for a rent increase. This session covers:
~~> Ways to successfully reason and communicate at renewal time, with actual examples!
~~> Why clarity of communication can make or break retention and renewals
~~> Real resident objections and response examples
~~> How to create a renewal letter that works
~~> The likeability factor and how critical it is in resident retention
~~> How resident retention begins with the very first contact
~~> How to create positive PR from happy residents whose rents HAVE increased
This opportunity will help you get focused on customer retention; this session will prove that it costs 5 times more to get a new customer than to keep the one you’ve got.
Join Anne Sadovsky and the Webinar Wednesday Team on June 6, 2018 at 2pm Eastern Time to get that rent increase!
Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors
About Anne Sadovsky:
Anne Sadovsky is a speaker and consultant and has been active in many apartment associations at national and state levels since 1968. She is based in Dallas. She has been honored with Legends Awards from Multifamily Pro and the Apartment Association of Greater Dallas. Anne is a former V P for Lincoln Property Company and began her speaking and consulting career in 1981.