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In 2011 SatisFacts conducted a comprehensive national study to better understand today’s “online resident and prospect” – the largest segment of apartment renters. This 2015 re-visit reveals how preferences have changed among this critical segment of multifamily’s target market. Find out what’s changed and what, if anything, has stayed the same for the “online renter” regarding technology, shopping habits, social media engagement, communication, customer service, resident retention, leasing and marketing.
Join Doug Miller and the Webinar Wednesday Team on May 6, 2015 at 2pm Eastern Time to understand today's online renter!
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About Doug Miller:
Doug Miller, founder and president of SatisFacts Research, has held marketing, research and training responsibilities thousands of apartment communities since the mid-1980s, and is multifamily’s leading authority on employee and resident satisfaction. Prior to creating his own businesses in 1996, starting in the late 1980's Miller was Director of Marketing for several NMHC Top 50 and regional property management firms. Miller received his B.S.B.A from Washington University - St. Louis and M.B.A. from The American University.
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.